Startup from Brasilia will participate in the largest technology event in North America
Between June 26 and 29, the Brazilian startup Leadfy will participate in the Collision Conference in Toronto, Canada. The company is among the five Brazilian companies selected to participate in the largest technology event in North America, being the only autotech one.
Leadfy is a martech focused on the $1.57 trillion global used vehicle market. Created by three professors who left the classroom to become tech entrepreneurs, the business uses data intelligence to drive lead acquisition and qualification, allowing dealers to focus on selling cars.
Alfredo Moreira, Aurélio Araújo and Eldon Clayton, Leadfy 's founders received an invitation to participate in the Collision Conference at Web Summit Rio in April 2023. The startup was one of the selected to present the project in a booth and the innovative proposal caught the attention of the Canadians.
"Collision is a technology Olympiad, with the presence of the best companies in the world. Being a marketing and technology company born in Brasília puts us in an unusual place in the history of a city that still revolves a lot around public service," says Aurélio Araújo, CEO of the company.
Collision is the fastest growing technology conference in North America. USA Today called the event "a confluence of startups, venture capital, and investors" - USA TODA.
Source: Visit Brasília
