eldon@consultoria7.com

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22 03 2024

Accelerating in the Age of Web3: Automotive Innovations on the Horizon

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

As we move towards the future, it is imperative for us as automotive professionals to understand and integrate the technological revolutions brought about by Web3. This new era of the internet promises to transform not only the way we interact digitally, but also how we conceive of mobility and innovation in the automotive sector. As pioneers on this constantly evolving road, our commitment at C7Auto and Leadfy is to not only accompany, but lead this revolution, shaping the future of mobility.

The Evolution of the Web: From the Beginning to Web3

Web 1.0: The Static Web

In the early days of the internet, in the 1990s, Web 1.0 was a collection of static pages. Similar to a digital catalog repository, these pages had little interactivity or dynamic functionality. It was the era of "read-only", where user interaction was limited to consuming information.

Web 2.0: The Interactive Web

As we move towards Web 2.0, the internet has become more interactive. Blogs, social networks and video platforms allowed users not only to consume content, but also to create, share and interact. This was a significant leap towards a more social and collaborative web. However, this era also centralized much of the power and data in the hands of a few dominant platforms.

Web3: The Decentralized Web

Now, we are on the verge of Web3, which promises to revolutionize the internet once again. Web3 is built on the foundations of decentralization, using technologies such as blockchain, smart contracts and non-fungible tokens (NFTs). It aims to create an internet where users have control over their own data, transactions are secure and transparent, and digital interaction goes beyond current boundaries.

Exploring Web3: Blockchain, Smart Contracts and NFTs

With the introduction of Web3, new terms and concepts have emerged that may seem complex at first glance. However, using analogies from the automotive sector, we can uncomplicate them:

Blockchain: The Chassis of the Digital Future

Imagine the blockchain as the chassis of a car - the fundamental structure on which everything is built. In the car, the chassis supports all the components, from the engine to the seats, ensuring that the vehicle moves as a cohesive unit. In Web3, the blockchain provides a secure and immutable data structure that supports cryptocurrencies, smart contracts and NFTs, allowing transactions and agreements to be carried out transparently and without intermediaries. Just as a robust chassis is vital for a car's safety and performance, the blockchain is essential for Web3's reliability and efficiency.

Smart Contracts: The Advanced Autopilot

Smart contracts can be compared to the advanced autopilot system in modern cars. Just as autopilot can perform driving functions without direct human intervention, smart contracts automate the execution of digital agreements on the blockchain. When predefined conditions are met - whether it's reaching a specific destination on autopilot or a contractual milestone on the blockchain - actions are automatically executed, such as adjusting the car's speed or transferring digital funds. This automation removes the need for intermediaries, increasing efficiency and reducing the possibility of human error.

Non-Fungible Tokens (NFTs): Unique Identification Plates

NFTs can be seen as the license plates of vehicles in the digital world. Just as each license plate is unique and links a vehicle to its owner, each NFT is a unique digital asset linked to its owner on the blockchain. This allows verifiable ownership of digital items, from art and music to virtual car parts in games. The uniqueness of NFTs, like license plates, facilitates authenticity and traceability, opening up new possibilities for collectors and creators in the digital universe.

Practical Application: Innovation in São Paulo

A recent example of the practical application of these technologies in the automotive sector comes from the government of São Paulo, which has launched a Digital Vehicle Transfer service using blockchain and artificial intelligence. This service aims to make the vehicle transfer process faster, safer and more efficient, reducing the time required from days to just five minutes. This is a significant step towards the digitization and modernization of automotive services that can make use of Web3 technologies, bringing more efficiency and transparency to processes.

Source: Exame

The Future: A Newly Paved Road

As we move deeper into the Web3 era, the automotive sector is faced with rich potential territory for innovation. From supply chain optimization to the emergence of new ownership models and user experiences, Web3 integration is set to redefine our conceptions of mobility.

The invention of the automobile was just the beginning; now, with Web3, we are about to revolutionize the automotive sector, making it safer, more efficient and more interconnected. At C7Auto and Leadfy, we are at the forefront of this transformation, exploring the endless possibilities that Web3 holds for the future of mobility.

Join us on this exciting journey towards a digital tomorrow, where innovation and technology redefine what it means to be on the move. The future of the automotive sector is new again, and it's only just beginning to accelerate.

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Thanks to Daniel Constantino and Guto Farias from Web3Valley for the success of the Angel 3.0 event in Brasilia and to Gilberto Albuquerque from Kadmotek for the invitation and significant contribution with his talk. The event served as an essential meeting point for those interested in advances in innovation and technology, offering a valuable opportunity for dialog and network building between the players in the ecosystem.

13 11 2023

Meet Leadfy, the Brazilian Startup Helping Auto Dealers Acquire Better Leads

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

Leadfy is a lead generation platform that uses market intelligence to generate more and better quality leads for the automotive industry.

By HyperLATAM

📝 Overview

🖊️ Startup Name: Leadfy
📍 Headquarters: Brazil, also active in the US and Canada
📅 Year Founded: 2023

🧍 Team

🔍 Problem

Auto dealers spend thousands of dollars online for only a handful of cold leads, often grappling with the inefficiency and frustration of low conversion rates and diminishing returns on their marketing investments. In their pursuit of potential customers, these dealers allocate substantial budgets to various digital advertising channels, including search engine marketing, social media advertising, and display campaigns. However, despite the significant financial outlay, they often find themselves faced with the challenge of attracting a limited number of prospective buyers who display little to no immediate interest in purchasing a vehicle

To read the full article, click here.

Fast and international startup from Brasilia makes a name for itself abroad

25 09 2023

Fast and international: startup from Brasilia makes a splash abroad

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

Even though it is new to the market, the Brazilian startup Leadfy was selected, among more than a thousand companies in the world, for one of the best global innovation and technology acceleration programs in Canada.

For the first time, a startup from Brasilia is taking part in a global acceleration program. The company Leadfy, which operates in the automotive sector, went through a rigorous selection process at Techstars Toronto in Canada - one of the most renowned and best acceleration programs in the world. It is on the list of 24 that were selected out of 1,600 startups, all linked to innovation and technology.

The acceleration program began on June 10 and runs until September 30, with three months of immersion and contact with mentors, global CEOs and a network of corporate partners, to better shape the business. Leadfy received a US$ 120,000 investment from Techstars Toronto, which valued the startup at around US$ 3 million.

The brilliant minds behind the successful startup are Aurélio Araújo, from Brasília, and Alfredo Moreira and Eldon Clayton, from Goiás, who were high school and college entrance exam teachers in 2010 and decided to leave everything behind to take the plunge into entrepreneurship. According to Aurélio, the company's revenue has increased by 25% since the start of the program.

But today's reality was once just a dream. The startup was born this year, with the proposal to help stores and dealerships generate new customers and, consequently, sell more cars. In practice, the business uses data intelligence to drive the acquisition and qualification of leads, allowing dealers to focus solely on closing deals.

For Aurélio Araújo, taking part in an accelerator program means recognition for hard work: "It shows that we were producing quality technology in Brazil. Even more so in Brasília, which is a city that revolves around public service. We've been showing that it's possible to go beyond that," he says. Partner Eldon Clayton believes that taking part in this program is proof that entrepreneurship can change lives. "Just as it changed mine," he says.

For Aurélio Araújo, taking part in an accelerator program means recognition for hard work.

Trajectory

As well as sharing a classroom, the three teachers also shared an apartment. And it was after work that they thought of new opportunities for the future. The first business they started together was a distance learning and social networking platform for the education sector. The office of C7, the name of the company, was the apartment where they lived in Águas Claras and the work was mostly done at night, after teaching an average of 40 classes a week.

In 2018, the three of them had already left the classroom to devote themselves 100% to the business, which migrated to a basement in Asa Norte. At that time, they were already serving different digital marketing clients, including some car dealerships. But in 2020, they decided to change C7's focus to the automotive market. And this year, they saw the need to open another company, Leadfy, focused on digital data intelligence for automotive companies. And even though it's so new, the startup has shown that it's here to stay.

Aurelio says that the three of them have always had an entrepreneurial streak: "Today, when we look at our history, we see that it was worth it. We had no certainties, because entrepreneurship is about taking risks, but what we are experiencing today, we couldn't have imagined 12 years ago. This has surpassed every plan and expectation, we're sure we made the right decision," he says.

Brasilians celebrate success at exhibition with startup creation. In the photo, Aurélio Araújo and Goiás' Alfredo Moreira and Eldon Clayton.

Brasilians celebrate success at exhibition with startup creation. In the photo, Aurélio Araújo with Alfredo Moreira and Eldon Clayton from Goiás.

Future

For the future of the newly promising startup, Aurélio envisages continuing to grow the client base in Brazil and, in the coming months, they will be working with Canadian and American clients. "We want to start generating revenue in dollars and we've been talking to several potential partners," says the partner. "We want to show how Brazilian business and entrepreneurship are relevant abroad," he concludes.

Acceleration program

Startup acceleration programs are run by companies that collaborate with the development of businesses that are starting out, helping to find new investors and shaping the company's objectives. In addition, the accelerator collaborates with mentoring, providing important knowledge that can help managers, and in building networks.

25 07 2023

How We Used Google Analytics 4 to Revolutionize Automotive Digital Marketing

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

In an increasingly digital and competitive world, how is Google Analytics 4 driving transformation in automotive marketing? Eldon Clayton, CTO at Leadfy.me, reveals how they are leveraging this tool to gain accurate insights, enhance the customer journey and ensure efficient management of multiple platforms.

Eldon Clayton, CTO of Leadfy.me here, specializing in Automotive Digital Intelligence. Today, I would like to share how we are leveraging Google Analytics 4 (GA4) to power our marketing strategies and deliver exceptional results to our clients. I will detail the information we extracted from the "UPDATED GUIDE TO GOOGLE ANALYTICS 4", produced by Rockcontent. Let's do it!

Respect for privacy and management of personal data

The first way in which GA4 is benefiting us is by helping us to cope with ever-changing legal requirements and users' expectations regarding the privacy of their data. With the platform, we ensure that we collect valuable data responsibly and respect the privacy of all users.

Accurate Insights

GA4's event-based model provides user-centric marketing insights. This allows us to deeply understand customer behavior, helping us to optimize our marketing campaigns based on this information.

Deep Understanding of the Customer Journey

With GA4, we have been able to gain an enhanced view of the customer journey. Thanks to its powerful data analysis and statistical inference capabilities, we now have a more comprehensive view of the buying process, end-to-end. This allows us to create more efficient and impactful marketing campaigns.

Simplified multi-platform management

Multi-platform management has become significantly simpler with GA4. Now, our marketing strategies can be dynamically executed and monitored across multiple platforms, improving the efficiency and effectiveness of our work.

Focus on Customer Engagement

GA4's new metrics and custom reports give us a clear view of user engagement on our pages. This insight allows us to measure the success of our campaigns and make quick adjustments where necessary to improve engagement.

GA4 also comes equipped with powerful artificial intelligence capabilities. This allows us to perform deeper behavioral and market analysis, generating reliable insights and constantly improving our data analysis reports.

At Leadfy we are committed to innovation and continuous improvement. And Google Analytics 4 is an incredibly powerful tool that helps us do just that. We have already implemented this technology for all our customers since 2022, making a difference in the world of automotive digital marketing. 🚀
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Accelerate your Sales with Leadfy, pioneer of Automotive Digital Marketing and Market Leader

As a specialized automotive digital marketing solution, Leadfy has the power to transform the way you, used and pre-owned car dealer/shopkeeper, acquire your leads.

Using Artificial Intelligence, we optimize your online ads 24×7 across multiple platforms, including Google, Facebook, Instagram and Tik Tok. With just one click, in real time, we find the right buyer, helping you turn your inventory into your biggest digital asset, decreasing your dependencies on big portals and traditional marketing agencies.

We are committed to helping you take full control of lead acquisition, generating more and better leads for your business. That means you'll be able to sell more cars, faster.

If you want to make the most of it and stand out in an ever-changing market, we invite you to get to know Leadfy. We are ready to help you sell more, better and faster.

25 07 2023

Used Car Market Analysis: June/July 2023

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

In this post, I analyze the recent turmoil and challenges posed by falling car prices, which are creating a complex and challenging environment for used and pre-owned vehicle dealers. Read on for strategic insights into this ever-changing market.

The End of the Bubble

The automotive bubble has withered, creating opportunities for used and pre-owned car dealers. For example, an analysis of the Compass Longitude price chart suggests that those who resold this model in April last year (2022) could have made a profit of R$115,000. Today, the same vehicle could be worth R$105,000, a decrease of R$10,000 in just one year. With the introduction of popular cars, this downward trend in used and used car prices is intensifying.

Used Car Price Trends in Recent Years

Car depreciation has been steep in recent years. This article offers important insights to help used and semi used car dealers assess the market situation and adjust their business strategies accordingly.

Pandemic and Input Shortages: Their Impact on Used Car Resale.

The automotive market has undergone major changes in recent years, with car prices rising sharply. In 2020, the pandemic resulted in shortages of electronic components and other essential inputs for vehicle production, limiting the amount of new cars available and creating high demand in the used and pre-owned car market.

High Prices: The Effect of New Car Shortages on Used Car Resale

With the reduced production of new cars, demand outstripped supply, inflating prices. In this scenario, even those who had money available faced difficulties in purchasing a new vehicle, causing the used and used car market to appreciate.

Falling Prices: The Effect of the Increased Supply of New Cars for Used Car Dealers.

But car price charts show a surprising trend from January 2023 onwards: prices began to fall. As demand for new cars slowed, sales fell to below pre-pandemic levels, and many automakers shut down their operations as inventories rose.

The Impact of the Popular Car Program for Used and Semi-New Car Dealers

The popular car program also has a significant influence on the demand for used cars. Many consumers decided to wait to see if they could get a better deal, which affected the sale of used and used-to-own cars.

Buy or Sell Used Cars?

With falling vehicle prices, used and used car dealers are asking themselves: is it the right time to buy or sell a car? For those thinking of expanding inventory, prices are falling and the scenario indicates further devaluation. Therefore, the decision to buy more vehicles for resale should be based on a careful analysis of the financial situation of the business.

On the other hand, for those thinking of selling, now might be the time, given the continuing downward trend in car prices. It is crucial to be aware that prices may continue to fall, so it is a decision that needs to be well thought out. But keeping the vehicle in stock without correctly adjusting the price could mean a lot more damage ahead.

In summary, buying or selling vehicles should be a calculated decision that takes into account the current financial situation of your used and used car dealership business and the demands of the market.

Accelerate your Sales with Leadfy, pioneer of Automotive Digital Marketing and Market Leader

As a specialized automotive digital marketing solution, Leadfy has the power to transform the way you, used and pre-owned car dealer/shopkeeper, acquire your leads.

We are committed to helping you take full control of lead acquisition, generating more and better leads for your business. That means you'll be able to sell more cars, faster.

If you want to make the most of it and stand out in an ever-changing market, we invite you to get to know Leadfy. We are ready to help you sell more, better and faster.

25 07 2023

Buying the wrong car can make you poor forever!

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

In this article, I address the considerable financial impact of buying and maintaining a car on the Brazilian family economy, highlighting the importance of calculating the direct and emotional costs. Also, how financial education and conscious decision-making are the best ways to improve financial health and prevent poverty.

The reality of buying a car vs. your income

Today, we will tackle a topic that is not easy to digest for most people, but is crucial for financial health: the reality about buying and maintaining vehicles. This article will question whether the car you own is compatible with what you earn. Many refuse to face this truth, but our goal here is not to police anyone's life, but to provide valuable information for those interested in financial education. At the end of the day, everyone is free to do what they want with their money. With all the comfort and safety that a vehicle provides, is this sustainable in the long run? Or is the vehicle exactly what is obstructing your financial progress?

The Financial Impact of Owning a Car

To give an overview, a survey commissioned by Serasa revealed that for 45% of Brazilian families, car expenses reach 30% of family income. In real terms, for a family with an income of R$5,080.00, this means spending more than R$1,500 per month just to maintain the car. In addition, a study by the Autoinforme agency points out that Brazilians spend an average of R$2,000 per month to run and maintain a semi-new compact car. It is no wonder that the car represents the second largest expense among Brazilians, behind only food.

Balancing Convenience and Economy

A car is undoubtedly a convenient and useful tool, providing more comfort and convenience for going to work, shopping, walking with the family and dealing with emergencies. However, one has to take into account the financial aspect. The article will divide the costs of car ownership into two parts: the rational side, which deals with the direct costs, and the emotional side, which is often overlooked but also important. Our discussion will cover the Chevrolet Onix, one of the best-selling cars in Brazil. Among the costs, we consider insurance, taxes, fuel, maintenance and aesthetic care. With all these expenses, owning a car can cost more than R$13,000 per year or more than R$1,100 per month.

Deciding What's Best for You

Finally, we need to think about the ideal amount a family should spend on a car. There are several methods for this, such as the 50/30/20 rule, personal finance expert Dave Ramsey's recommendation and Financial Samurai's suggestion. Remember that at the end of the day, it's up to you to decide what to do with your money. However, if you are in search of improving your financial situation, these tips can be a valuable reference. In conclusion, it's important to subscribe to finance channels and keep up with these types of reviews and suggestions to make more informed decisions.
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If you are a used car dealer or retailer, we can help find the right buyer for your vehicles.

Accelerate your Sales with Leadfy, pioneer of Automotive Digital Marketing and Market Leader

As a specialized automotive digital marketing solution, Leadfy has the power to transform the way you, used and pre-owned car dealer/shopkeeper, acquire your leads.

We are committed to helping you take full control of lead acquisition, generating more and better leads for your business. That means you'll be able to sell more cars, faster.

If you want to make the most of it and stand out in an ever-changing market, we invite you to get to know Leadfy. We are ready to help you sell more, better and faster.

25 07 2023

Leadfy at Collision!

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Collision, Leadfy, Marketing, Digital Marketing, Martech, Pitch, Startup, Technology

Between June 26 and 29, 2023, the Brazilian startup Leadfy was present at Collision, one of the largest technology and startup events in North America, based in Toronto, Canada. Representing the company, co-founders Aurélio Araújo (CEO), Alfredo Moreira (CMO) and Eldon Clayton (CTO) actively participated in various activities throughout the event.

On the first day, Aurélio Araújo faced one of the biggest challenges of his career when he performed a Pitch to an attentive and qualified audience, becoming the only Latin American representative in his group. Presenting in a foreign language was a significant effort for him, but the result was worth it. Aurélio highlighted the importance of this moment, stating: "Without a doubt, doing the Pitch at an event like Collision and to such a qualified audience in a non-native language was one of the biggest challenges I have ever experienced in my career, but it was very worth it!"

On the 28th, Leadfy had the opportunity to exhibit its solution in a Beta category booth, aimed at startups that already have traction in the market. The booth attracted a constant flow of visitors throughout the day, demonstrating the interest and recognition for the work developed by the startup.

On the last day of the event, Leadfy participated in a mentorship with Felix Lahaye, a prominent professional in the areas of Esports, Marketing and Investments, and a member of the "Forbes 30 Under 30" list. This mentorship provided valuable insights and guidance to the Leadfy team, further consolidating their knowledge and perspectives for the future.

Leadfy 's presence at Collision was an important milestone that demonstrated the potential of the company's solution and Brazilian entrepreneurship. Based on this enriching experience, the Leadfy team is prepared to move forward in its next steps, driven by the knowledge acquired, the connections established and the renewed confidence in its vision and capacity for innovation.

22 06 2023

Startup from Brasilia will participate in the largest technology event in North America

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Data Intelligence, Leadfy, Digital Marketing, Martech, Startup, Technology

Between June 26 and 29, the Brazilian startup Leadfy will participate in the Collision Conference in Toronto, Canada. The company is among the five Brazilian companies selected to participate in the largest technology event in North America, being the only autotech one.

Leadfy is a martech focused on the $1.57 trillion global used vehicle market. Created by three professors who left the classroom to become tech entrepreneurs, the business uses data intelligence to drive lead acquisition and qualification, allowing dealers to focus on selling cars.

Alfredo Moreira, Aurélio Araújo and Eldon Clayton, Leadfy 's founders received an invitation to participate in the Collision Conference at Web Summit Rio in April 2023. The startup was one of the selected to present the project in a booth and the innovative proposal caught the attention of the Canadians.

"Collision is a technology Olympiad, with the presence of the best companies in the world. Being a marketing and technology company born in Brasília puts us in an unusual place in the history of a city that still revolves a lot around public service," says Aurélio Araújo, CEO of the company.

Collision is the fastest growing technology conference in North America. USA Today called the event "a confluence of startups, venture capital, and investors" - USA TODA.

Source: Visit Brasília

29 05 2023

Leadfy at Web Summit Rio

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends Digital Marketing, Automotive Market, Market Trends

The Web Summit Rio, one of the largest technology and innovation events in the world, took place between April 15 and 18. Leadfy was present as a BETA startup, with its founders - Aurélio Araújo (CEO), Eldon Clayton (CTO) and Alfredo Moreira (CMO) - directly involved in the public exhibition.

According to Aurélio Araújo, this opportunity provided a series of contacts with organizations such as SEBRAE, other startups, investors, and with some of the more than 17,000 people who visited the event over the 4 days.

Leadfy 's participation was so relevant that we were invited by the event's organizers to exhibit at Collision in Toronto at the end of June. "This will be an excellent opportunity to introduce our brand to the Canadian and US markets," said Alfredo Moreira.

Now Leadfy is preparing for its presentation in Canada.

Leadfy, drive more leads!

17 04 2023

How GA4 can improve the performance of your dealership website

eldon@consultoria7.com Digital Marketing, Automotive Market, Market Trends GA4, Google, Google Analytics, Digital Marketing, Automotive Market, Market Trends

How can GA4 improve the performance of my dealership's website? What understanding is needed to know how users are interacting with my site and identify opportunities to improve site performance? What are the advanced analytics that identify insights and opportunities for improvement?

These are some of the questions that this article aims to answer.

GA4 is the new version of Google Analytics, which offers more features and functionality for users.

If you own a dealership website and are looking for ways to improve the performance of your site, GA4 can be a valuable tool. With its ability to track and measure site performance by collecting data on traffic, traffic sources, user behavior, conversions, and more, GA4 provides valuable insights for your business.

With GA4, you can identify opportunities to optimize website design and content to increase conversions and allocate marketing resources more efficiently by directing your efforts to the traffic sources that generate the most conversions. In addition, GA4 allows you to track and measure user behavior, identifying usability issues that may be hindering conversions.

This powerful tool also offers advanced analytics capabilities, such as user flow analysis and behavioral analysis, that allow you to understand how users are moving through your site and identify friction points that may be preventing conversions. These advanced analytics allow you to identify patterns and trends in your site data and take action to optimize performance and improve the user experience.

Another important advantage of GA4 is its ability to integrate with other platforms besides GTM (Google Tag Manager). This allows you to connect GA4 to other marketing and sales tools, such as CRM (Customer Relationship Management) and marketing automation platforms, to get a more complete view of your business data. This integration enables you to create automated workflows, such as triggering email campaigns based on user actions on the site, and the ability to segment your leads and customers according to their behavior on the site, increasing the efficiency of your work. In addition, these integrations allow you to take full advantage of the data collected by GA4, to make data-driven decisions and improve the performance of your site and the efficiency of your campaigns.

In summary, GA4 is an important tool for understanding how users are interacting with your site and improving site performance. The advanced analytics offered by GA4 allow you to better understand how users are interacting with your site and identify opportunities to improve performance and increase conversions. In addition, integration with other platforms allows you to take full advantage of the data collected by GA4, to make data-driven decisions and improve the performance of your site and the effectiveness of your campaigns.

Finally, having expert consulting can help implement and make the most of GA4 for your dealership's website.